SEO, or Search Engine Optimization, can seem confusing and costly but it doesn’t have to be.
We’re a small company local to the Buffalo area that works with local clients to develop a strategic plan and understanding of how your business can generate more leads and better ROI by optimizing your site for the search engines.
Most “SEO companies” focus on one thing, ranking your site for various keywords in the search engines, and that’s it. In today’s competitive online space, that simply isn’t good enough anymore.
The focus should be on building a foundation that’s going to result in more leads and better ROIs for your business though the practice of SEO, period.
Equally important, the techniques and practices to achieve this should be focused on the long term success of your business. You may have heard of Google updates like Penguin and Panda – updates Google pushes to remove sites using shady techniques (commonly called black hat). Quick short term rankings may seem great, but it’s hard to plan and build a successful business on something that may not be there tomorrow or when the next Google updates comes out.
While we’re technical people by nature, at our roots we’re business people. This gives us a huge advantage as we know how to use our technical knowledge correctly to help business succeed in today’s technical world – SEO is just one component of this.
Contact us today and let’s talk about your business’s goals and see if it makes sense for us to work together. We’re happy to sit down and discuss for free.